Category: W?N Original


What’s Next Ventures X-Change

A Few Pictures from Last Week’s What’s Next Ventures X-Change…

We also just wanted to take a moment to thank all of you who attended our event last week and made it a success. A big thanks to those who shared their start-ups and ideas with the group. Our goal for the evening was to create a casual laid back atmosphere where entrepreneurs and aspiring entrepreneurs could “x-change” ideas and receive constructive feedback from their peers. We think we were able to achieve that.

We look forward to seeing you at future events in the area and also syncing up with many of you on an individual basis. As always our door always is open to talk about ideas, start-ups, the weather, and What’s Next…


Rishi and the What’s Next Team


Innovation in Education… It Comes Down to the Dollars

Over the past few months I’ve developed an obsession with the evolving (or not-so-evolving) education landscape. Like the healthcare industry, the education system has remained relatively stagnant and is somewhat under fire. This can be blamed partially on the inherent bureaucracy associated with the industry, the misaligned incentives between students, teachers, and school districts, and the sector’s ill-defined metrics of success.

Here Comes Technology

Nevertheless, over the past few years the education technology (“edtech”) sector has been extremely active in terms of start-up creation and investment. Perhaps the most significant trend in the space has had to do with accessibility. MOOCs (Massive Open Online Courses) are aggregating and providing high quality educational content for free, giving virtually anyone with an internet connection access to hours of otherwise inaccessible knowledge.

Khan Academy – A Pioneer

A pioneer in this trend has been Khan Academy, a non-profit started by Harvard grad and ex-hedge fund analyst Sal Khan. Until recently Khan Academy’s offering has been educational videos covering subjects normally taught in middle school and high school class environments. Khan was able to differentiate his offering by establishing a highly personal connection through his instructional videos (he’s the teacher) and of course delivering all of his content gratis. While this undoubtedly altered the landscape in terms of access and opportunity, it unfortunately hasn’t done much yet to fundamentally change the way the education system operates (at least in the US). To be fair there are some innovative ideas that have started to take hold as a result of accessible high quality online instruction… like the flipped classroom model… where information delivery is done primarily outside of the classroom via an online platform and homework and more interactive learning is done in the physical classroom setting. However, these concepts are in their nascent stages and for the most part platforms like Khan Academy serve as a supplement to traditional classroom teaching and perhaps a substitution to after school tutoring. This is primarily because of society and economics. Majority of schooling (K-12) is “free” so schools have little incentive to change their approach and very few parents are going to take their child out of a social environment to stare at a screen for 8 hours a day.

Enter Capitalism

Last week Khan Academy entered into a partnership with the College Board in which they will offer free SAT test prep. Hello Princeton Review and Kaplan. When I heard about the announcement, I thought now this is disruption. Why? Now millions are on the line. Like other facets of education, test prep companies have relied on established cookie cutter approaches that they have bundled and re-bundled and sold to hopeful parents and students alike for significant sums of money. Now that there is a free, high quality (this is an assumption based on Khan’s reputation. I haven’t looked at the program myself) alternative, these companies will be forced to change their ways, innovate, and see how they can deliver superior services to justify charging such a premium. Maybe this innovation can take the form of truly personalized curriculums and/or providing different teaching methodologies based on one’s learning type (See a Buddy’s blog post on Adaptive Learning).

Regardless, I hope and predict we will see more innovation in the short-term that will truly change the behavior of the larger entrenched players and that will make a major impact on the education industry as a whole.

Warmly and Humbly,


P.S. Thanks to AJ Jangalapalli for his vast ed tech knowledge base and help with this post…


Why the WhatsApp Deal Will Inspire on a Global Level

Has anyone noticed that the narrative surrounding the WhatsApp deal has been a little different? When the Instagram deal happened, many thought it was insane #norevenuenoproblems. When SnapChat turned down 3B the discourse was even more intense and critical (this one was perhaps warranted). However, majority of the headlines about this most recent event have been welcoming, focusing on the tremendously inspiring story of the founders and the eye-popping user/growth numbers. And this is despite a lofty valuation that often gets criticized by the haters out there…  I mean 345M per employee. Maybe because it takes a lot more to shock and awe nowadays or maybe it’s because of those inspiring tweets from co-founder Brian Acton.

Company Valuation Rev Per Employee
Instagram 1 Billion 70 million
YouTube 1.7 Billion 26 million
SnapChat 3 Billion (offer) ~100 million
WhatsApp 19 Billion 345 Million

Regardless of valuation and evaluating what Facebook could have done with the money (2 Hubble Telescopes), I think that the deal is great because it will inspire thousands of new entrepreneurs for years to come.

It’s Super Global

An interesting and important aspect of the WhatsApp story is its global footprint. Though based in Mountain View, WhatsApp is much more popular outside of the US than within the country (I’m sure this deal will fuel exponential US based user growth). Because it is so widely used in abroad this deal will resonate that much more with young hopeful individuals in emerging countries, like India, looking to start their own thing. We get inspired by success stories that we’re close to. The fact that millions of users use this platform to communicate on a daily basis cannot be overlooked. It’s more than just text messaging, it’s facilitating otherwise inaccessible communication. I’m heading to India next month and I’m going to predict that many entrepreneurs and start-ups will be a little invigorated as a result of this deal (we will await the results in a separate post).

It’s About Connectivity

WhatsApp is also a story about connectivity in two ways. 1) The company’s fundamental purpose is to facilitate communication on a global scale. In June the company reported it processed 27 billion messages in a single day. That’s insane. 2) It demonstrates the possibilities of scaling globally (in a big way) without a physical presence. I feel this will further inspire entrepreneurs abroad to build things not only for their home country/state/city, but for foreign consumption and even more so to facilitate interaction (beyond messaging) across borders. I hope to see a start-up in an emerging country achieve jaw dropping scale in a more developed nation(s) in the not so distant future.

It’s Ridiculously Inspiring

In a CNN interview Venture Capitalist Mark Suster said “WhatsApp will prove to be the most successful start to exit in the history of technology”. While I’m sure there will be plenty more mind-blowing success stories throughout the next decade, there is no doubt that the WhatsApp story is inspiring. Though it’s typically bad practice to start a company to be the next Facebook or assume your venture will experience Instagram like growth because of stories like these, these events do warm the soul and energize the entrepreneurial spirit… and you can’t really put a price on that.

Warmly and Humbly,



Why Inexperience is so Powerful when “Starting-Up”

Starting your first business is absolutely terrifying. There are myriad unknowns, inevitable financial pressures, and the looming possibility of failure and ridicule. Often times you will be entering into your endeavor with little to no experience in the field you are pursuing.  However, throughout the journey you will learn from mistakes and failures and grow exponentially as an entrepreneur and an individual. Intuitively (given your new found wisdom) this would mean that starting your next venture will be much easier. Right? Wrong.

I would like to argue that inexperience can be an extremely powerful weapon when “starting-up” for the first time. When I started my first company I was 23, had no idea what I was doing, and it was beautiful.

An Anecdote

I was exploring the field of digital pathology (the digitization of glass slides for remote diagnosis). I saw an emerging technology, inefficiencies in the market, and thought I struck gold. I had no educational background in healthcare, very limited work experience in healthcare technology, and no experience starting a company. Regulation, legal expenses, selling to physicians, operational concerns, HR? None of this crossed my mind. I was living in the clouds with a clear mind. I was fuelled by a never-ending stream of naiveté and high hopes.

A perfect example of this is when I was first conducting some initial diligence to see if my business model could be financially viable. There was this new technology and I needed to know how much it would cost to implement. So I started calling vendors. Most wouldn’t talk to me because I wasn’t an actual company yet. It didn’t occur to me that these large companies might not want to give their pricing information to a 23 year old without a legal entity. One did talk to me and luckily for me their CEO was going to be in Boston that coming week…

We met at the lobby of the Intercontinental Hotel and it was initially an awkward encounter. This was an individual with a masters and a PhD leading a company with significant VC backing doing pioneering work in the field of diagnostics (also probably one of the smartest engaging people I have ever encountered). Before saying hello he said,

“Your Rishi? You know I was expecting an overweight Indian man in his 50’s. How old are you?”

We sat down and had a game changing conversation where I explained my vision (enveloped in ignorance and inexperience), the future of pathology, and the potential of digital. He invited me to their office in Palo Alto and we parted ways. 6 weeks later I quit my job. 4 weeks after that I was at their Palo Alto armed with no practical experience to speak of negotiating a partnership agreement.

The Point

Ultimately, my lack of experience is what enabled me to take the leap. Starting a company is emotionally tolling, harder than you could ever expect, and scary as hell. However, the beauty of your first venture is all of this is foreign. You don’t know the pressures of dealing with client complaints, managing organizational conflict, and the sheer ruthlessness and evil that exists in the world of business. I am currently working on a couple of new venture concepts that I am extremely excited about. However, knowing what I know now, taking this leap again is tougher than expected. However, it’s all worth it. Because while the bad days are bad the good days are so f@#king great…

Warmly and Humbly,




Whether it’s after business meeting or an interview, having a follow up e-mail go unanswered can be psychologically damming. You’ve had an amazing meeting with a potential customer and you send a comprehensive e-mail thanking them for their time, recapping your product and services, articulating your value proposition, and inquiring about next steps. You eagerly await their response, which you expect to arrive within 1 or 2 days because after all you spent countless hours putting together the initial meeting materials and agonizing over every detail… just for them. A few days go by and no response. It’s on your mind, but you don’t worry about it because they’re probably busy. Every time your phone buzzes your heart beats a little faster because it could be that catalyst your business has been waiting for. A week goes by and still nothing. You begin to worry. Should I e-mail them again? Did they go with someone else? Did my e-mail disappear into some sort of black hole where start-up dreams go to die? Maybe you e-mail them again, maybe you don’t. Two weeks and still no response. Cynicism begins to set in. What do those guys know about what they want? They’re not even that big of a Company. We don’t need them. They don’t get it…

Ok seriously. You e-mailed someone. They didn’t respond. Don’t worry…yet. Think about it this way. There is a food chain or hierarchy in business. As a small-business offering something unique you are probably at the bottom of it. Let’s look at this from a different point of view. I guarantee that as a small business or start-up you get e-mails all the time about someone trying to offer or sell you something. It could be IT services, or cheaper internet, or a new payroll software. Maybe you’ve even had a meeting with them before. They’re all trying to sell you something they truly believe will improve your chances of success and will benefit your organization. However, you don’t see it that way so you brush them off despite their continual outreach. Sounds familiar.  There are a couple of things to take away from this.

Firstly, what’s number one on your list is most likely towards the bottom on someone else’s. You’re selling your vision, your heart and soul to someone. Their response dictates your success and maybe even your survival. It could be a building block for customer referrals and future growth or a harsh indicator that your offering isn’t quite there. This is why we agonize over next steps and e-mail responses, and perhaps rightfully so. However, it’s important to remember these people are busy executing their own vision and pouring their soul into what they’re doing. Maybe you can help them, but what is a priority for you may not be a priority for them. Hence the radio silence and the seemingly rude gaps between communications. Don’t take it personally, just realize that your world is not their world.

Secondly, if you are offering something a customer truly needs, they will most likely reach back out to you. Fundamentally, this makes sense. You’ve articulated your product and/or service and how it can address the pain points of a potential customer. The customer understands its pain points better than anyone, so naturally if the offering solves an inherent problem of theirs, they will either make a purchase or at the least want to learn more. So, if you don’t hear back from a prospect, maybe your product isn’t truly meeting that pain point or maybe you don’t truly understand your customer and it’s time to go back to the drawing board.

Of course, there are truly innovative products and services that require a tremendous amount of customer education. And sometimes it’s true that you have to tell the customer what they want. But for the most part it’s helpful to view these interactions (or lack thereof) through a productive lens. Think about why a customer didn’t respond to an e-mail or responded negatively at a meeting. Don’t get cynical. Figure out what you can do to improve your product and/or process and send out twenty more e-mails. Don’t get discouraged, keep your head up, and just… Send… Wait… Reflect… Repeat…

Warmly and Humbly,



We Gotta Keep Dreaming

Hello world. This is the first blog post from W?N Ventures. According to our site we are a “unique hybrid seed stage investment vehicle, consultancy, and idea incubator” (whatever that means, right?). The purpose of this blog is not to talk about what we do or promote our business, but rather to discuss, applaud, criticize, and ruminate on entrepreneurship and the entrepreneurial journey. The blog will consist of posts written internally by our team, guest posts, and a curation of interesting “shareworthy” content we find on the world wide web. There will be no: “5 things every entrepreneur should do”, or “10 characteristics that make a great entrepreneur”, or “7.5 things every first time founder should do before 5AM to ensure a strong company culture”. However, there will be grammatical errors (note improper use of colon in previous sentence), incoherent and incomplete thoughts, tremendously candid observations drawn from our personal successes and failures, and (many) failed attempts at humor (ha…).

The title of this introductory post is “We Gotta Keep Dreaming”. It’s not an attempt to go scientific or philosophical on you and analyze what goes on within the depths of our subconscious when starting a business or while we’re sleeping (on that note check out Shadow – a community of dreamers – after you’re done reading this). Alternatively, I want to discuss a shift in thought that invariably occurs within majority of us. That point where our mindsets and attitudes shift from I’m unstoppable, I’m going to change the world, I’m going to do this that and the other thing before I’m 30, forget the naysayers… to… what am I doing with my life?, my job sucks, I don’t know where my passion lies anymore, (insert expletive) that Snapchat guy for turning down $3 billion dollars.

It’s debatable whether this shift happens gradually or overnight, but to majority of us it does happen (way too early in most cases). College is probably the pinnacle of our dreaming. The world beyond those campus walls was what we wanted it to be… what we painted in our mind. We thought outside the box, debated for hours, discussed how we were going to become super rich, and had little concern for the consequences of our actions. Even when we graduated we were wide-eyed and over eager. My first job out of college was in Investment Banking doing sell-side M&A work in the technology sector. In the first few months I was hustling, trying to go above and beyond by bringing potential deals to the table and setting up conference calls with prospective clients. I was quite the idiot. I soon realized (as many of us do) that I was an asset in place to perform a specific function and any work done outside of that function was counterproductive… makes you want to dream a little less. But, even amidst the realization that you’re a cog in the machine is the opportunity to meet new people, explore a new city, even meet your future wife. The dream is alive…

Majority of us eventually get married (a whole new adventure where you have someone to dream with). And then kids, (this is where my expertise begins to drop off) and so on and so forth. Each step of the way reality becomes a little more real and the ability to dream begins to fade. Obviously there’s a point where life has to be taken seriously and responsibilities like student loans, or you know… food and shelter are thrown into the equation. But more systemically what happens is that we become consumed with the future. We become preoccupied with if what we’re doing is the right thing for the family, for the career, and for ourselves (add internal, family, and societal pressures). Ironically enough this concern is often what holds us back the most and hinders our ability to get where we want to go…where we have the potential to go. I’m guilty of this myself, which is partly why I founded What’s Next (but more on that in another post).

We see and read about people who dream everyday. Political affiliations aside, our President is a dreamer. In 2008, he was black, had a name that rhymed with Osama, unknown by the masses, and in his mindset he was going to become the most powerful man in the world. Other side of the spectrum… I recently came across a product called PooPourri. They’ve developed a unique aerosol spray that you administer in the toilet bowl prior to doing your business, which traps the scent of your doo doo the second it comes in contact with the water. As of today they’ve sold 4.3 million units at roughly $10 a pop (that’s $43 million of revenue). The founders of PooPourri dreamed a shi!t ton (no pun intended).

Now I’m not suggesting we all live in LaLa land with hopes of becoming President our inventing a multi-million dollar poo spray, but I am suggesting that we all take a little more time to detach from reality and dream about what we could be doing not what we should be doing. I’m sure everything I’m saying will resonate with some more than others and to some will make no sense at all and that’s okay. My point is that whether in your 20’s in a corporate job, in your 50’s as an executive, or 30’s as a stay at home mom we can all take a little more time to dream. Dreaming is where innovation begins, change is made, multi-million dollar ideas await, and where we can tap into our truest potential. So take that extra time to dream about that hobby you wanted to pursue or that career switch you wanted to make or that idea you were once passionate about but never pursued because of x, y, and z. I’ll leave with one final quote by a magnificent dreamer, Mark Twain. “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” Thanks for reading and stay tuned for What’s Next (pun intended).

Warmly and Humbly,

Rishi and the What’s Next Team

See below/previous post for the Shadow and PooPourri videos…